BTS: The MR DANNIJO Lookbook

Leandra Medine | October 18, 2011

To be clear, BTS stands for behind the ‘stache. 

So, now you’ve seen it, all four minutes. And Jodie never takes the ‘stache off. You may be wondering why I’ve waited until two months after the launch to share it but the reasons are simple: 1. Danielle edits and that means….nothing, and 2. Here’s the big one: the collection is in it’s final round of stock! That’s it! Buy now or forever hold your piece! That’s a play on words! Do you get it! Have a ‘stache! And a collar! Wear a watch that doesn’t tell time!Or don’t. I just thought right now would be an opportune moment to let you know that the aforementioned (time) it is a’running out.

Ultimately though, the decision is yours, I can’t pressure you into buying something(s), especially if they don’t speak to your aesthetic. If they don’t in fact speak to your aesthetic though, you should really ask yourself why. And then reconsider revisiting this here web page ever again. I hate you! Just kidding, I love you. Well, this paragraph is chocful of irregular sentiments, I reckon it may be in part due to Aunt Flow’s short journey over, scheduled to pop in any day now.

Before you kick yourself into early menopause though, (see what I did there?) I should let you know, if you did in fact miss your call to purchase a piece of us, collection number two may or may not roll out one day. Soon. Or not soon. We’re at the mercy of a metalsmith named Jon. Kidding, his names not Jon, but it should be, he looks like a Jon.

Okay now, bye and buy!

  • cmbh

    amazing…. also I have been thinking if you get a bf (or you may have one that follows you everywhere photographing each time you lift a coffee cup) will you have to close the blog due to morality issues… let is know your thoughts, ta v.much

  • -xx
  • shu84
  • gold N turquoise

    the three of you are (almost) too much to handle (-bar mustache)


  • Michelle @ Chellbellz

    aww so tacky to just put your blogs site, and no comment lol. Thurrrstayyyy ..

    haha and you all not being able to keept a straight face during this process! LLS! Too cute!

  • Natalia Fernandes

    Haha! I love, I definately see this catching on… The golden 'stache trend! Maybe by nxt year every girl will be wearing one on their facebook profiles! :)

  • matchalattewardrobe

    Just had a look at the website, this collection is awesome!Especially the shoe clips.

  • Anonymous

    What song is playing? I love it almost as much as I love the 'stache

  • kaye

    haha this is so great! Looks like you had a wonderful time :)

  • Caitlin

    you should coin the phrase "unleash your inner genitals"… it's the new "arm party"


  • Doni Brown
  • Lia

    love it!! haha behind the stache!

    Glass of Fashion

  • Jessie

    this is pretty sick. i absolutely love the video! thanks for sharing.

  • marysia reeves

    ok ok you talked me into it…ARE YOU HAPPY!?:)

  • Anonymous

    Why are you sooo outrageous?! Have you & DANNIJO ever thought of working with Movember?

  • Inhale | Fashion and Beauty

    very cool, you are hilarious.

  • Anonymous

    Okay wow. You're starting to get annoying.

  • Pretty Kitty Publishing

    Pondering what it would be like to unleash my inner genitals. Also, the jewelry collection is amazing. I would love a stache necklace. Hope you don't sell out too soon.

  • Ashley

    OHMYGOSH OHMYGOSH, I loled SO hard at 'Attraction comes and goes, but Herpes are forever. Protect yourself, wear a 'stache'. DEAD.


    Attraction comes and goes, but Herpes are forever. Protect yourself, wear a stache…I DIED TWICE!

  • Anonymous

    omg you are a riot, love you!!

  • CreativeCandor

    we are on the same Aunt Flow visit cycles!!! YAYSIES WE ARE LIKE TWINS!

  • Carmo

    I'll buy!! :)

    Help me win this Blogger's Battle! one like in the L'Oréal page, another like in MARIANA MONTEIRO!!/lorealprofessionnelportugal?sk=app_127241990712940

    thank you *

  • Anonymous

    Diga para você mesmo o nome do único rapaz ou moça com quem você gostaria de estar (três vezes)… Pense em algo que queira realizar na próxima semana e repita para você mesmo (seis vezes). Se você tem um desejo, repita-o para você mesmo (Venha cá ANJO DE LUZ eu te INVOCO para que Desenterre TAM de onde estiver ou com quem estiver e faça ele ME telefonar ainda hoje, Apaixonado e Arrependido, desenterre tudo que esta impedindo que TAM venha para MIM , afaste todas aquelas que tem contribuído para o nosso afastamento e que ele AN não pense mais nas outras… mas somente em MIM. Que ele ME telefone e ME AME. Agradeço por este seu misterioso poder que sempre dá certo. Amém…). Publique esta simpatia por três vezes , basta copiar e colar por três vezes em in forum diferente esta simpatia abaixo e logo em 48hs você terá uma linda surpresa, beijos Ainda esta noite de madrugada o TEU amor dará conta de que TE ama, algo assim acontecerá entre 1 e 4 horas da manhã esteja preparada para o maior choque de sua vida! Se romper esta corrente terá má sorte no amor. Deus vai lhe abençoárá e sua vida não será mais a mesma

  • Rachel

    Hilarious. Love the part where you're "flying."

  • ADJ

    I've got some great ideas for my Christmas list. Thank you!!!

  • MsVeve

    I have been lusting after the stache for well as long as the first photo of you wearing it was on here. It is uber rad. I feel like I need it!! :) But sadly, it being 98$, kinda means there's no way for me to get it:/ If you wanna help a poor Czech girl out, let me know:D Moving on, a while back I was thinking, you are definitely missing the ultimate man repeller: a pig. Trust me, if there is one thing that men HATE and girls adore, it's pigs. (Men just want to eat the pig, not have him as a pet..) I have a pet pig: I should be your sidekick.

  • Carolina Sundell

    Oh, funny editing and you know I love the jewelery. Such a cute video!

  • Anna

    i would totally buy out the whole collection if i had the money. or even one piece if i had the money….how about a mr.dannijo x target diffusion line yeeeeah?!

  • Ophelia
  • Michelle Lee

    Cute video

    New post: seiji amamoto collection

  • Yuka
  • Anonymous

    love the video and love the collection

  • EuSouPerlinha

    I want a golden stache. A real one though.

  • JenniferYusupov

    I LOVE THISSSSSSSSS VIDEO hahahahahahahaha omg. amazing.

  • Laureen Gazio

    awesome !!! hahahha you're crazy 😉

  • Gabrielle

    Amazing!!! Love the video :)

  • Toks

    Great video!!!! and great pieces!!!
    I have to say..!!! You seem to be such a fun person!!!!!!! You're great!!!
    Love your blog!